Gallery of the Month : Allanstand & the Southern Highland Craft Guild

Q: Why did you decide to open a gallery? How long have you been open?
A: Allanstand Craft Shop has roots dating back to 1908 when Francis Goodrich opened Allanstand Shop on Main St in Asheville, NC. Today Allanstand Craft Shop is located at the Folk Art Center and is one of the five shops of the Southern Highland Craft Guild. The Guild shops represent artists who live in the southern Appalachian mountains, from Maryland to Alabama.

Q: Describe your gallery, the work you carry, etc...
A: Allanstand Craft Shop exhibits the finest traditional and contemporary crafts made in the southern Appalachians. All work is made by Guild members who are juried into the organization based on the mastery of their craft. Allanstand features jewelry, wood, pottery, natural materials, metal, glass and mixed media.

Q: What is your price range of the products you sell?
A: Prices range from $10 to $10,000. This wide range offers something for everyone-whether it be a handcrafted keepsake from their trip to the mountains or an art quilt surely to become a family heirloom. The bestselling price range is typically under $100.

Q: Do you have special events?
A: Allanstand Craft Shop is located at the Folk Art Center which hosts special events throughout the year. The events include Fiber Day, Clay Day, Wood Day and Heritage Weekend. Guild artists share knowledge of their craft through demonstrations and hands on activities. The events often include live music and traditional entertainment such as clogging and storytelling.
You can find an event schedule here.

Q: Do you offer special services?
A: Yes. Allanstand offers the following special services: shipping, gift wrapping for the holidays, gift certificates.

Q: Do you sell online?
A: The Southern Highland Craft Guild operates an online store at www.southernhighlandguild.org
Q: Who is your customer base?
A: Located on the Blue Ridge Parkway Allanstand Craft Shop is a favorite stop for tourists to the western North Carolina mountains. Conveniently located just half a mile from Hwy 70 in east Asheville it is also a great spot for locals to find unique gifts. Given the Guild’s history and reputation Allanstand also appeals to collectors, whether they are searching for a traditional white oak basket or a contemporary glass sculpture.

Q: How do you promote your artists / store?
A: Various forms of media are used to share the mission of the Guild including advertising in newspapers, magazines, television and online at www.craftguild.org. We work closely with the Chamber of Commerce to familiarize visitors with the area and all that the Folk Art Center and Allanstand have to offer.

Q: Where do you find your artists / product?
A: All artists are members of the Southern Highland Craft Guild. Each Guild shop manager evaluates members’ work based on how well it will be received in their particular gallery. While drawing from the same membership, all five shops have their own uniqueness and personality.

Q: What is hot right now?
A: Scarves, greenware, functional pottery
Q: What do you think the next wave or trend is?
A: Navy blue is the “new black” with home décor. Eco-friendly items such as natural baskets, fiber wearables.

Q: What changes have been made from when you first opened the business?
A: While deeply rooted in tradition the Guild evolves to meet the marketing needs of an ever changing membership. The Guild’s mission is to bring together the crafts and craftspeople of the Southern Highlands for the benefit of shared resources, education, marketing and conservation.